What Typography Tells Us: What You Need to Know Before Choosing a Font for Packaging

19.12.2025

Packaging today is not merely a functional tool to protect the product; it is also a communication surface that carries the brand’s message. The typography (fonts) used on this surface -which conveys the product’s identity, quality, and even value at first glance- ensures that the message is delivered accurately and effectively. In this context, choosing a font in packaging design is more than an aesthetic decision - it is a strategic choice. So, what should be known before selecting a typeface for packaging?

The Font Is Like the Brand’s Voice:

Each font carries a different spirit. Serif fonts (for example, Times New Roman) create a traditional, serious, and trustworthy impression, while sans-serif fonts (such as Helvetica) offer a more modern, simple, and approachable appearance. Handwritten-style characters can evoke a warm and personal effect. The font on the packaging reflects how the brand wishes to establish its relationship with the consumer.

Readability Comes Before Aesthetics:

Although visual appeal is significant in packaging design, the primary function of the text is readability. To stand out quickly among dozens of products on the shelf, the message must be instantly perceived. Therefore, avoiding overly complex or ornate fonts and ensuring clear visibility through appropriate letter spacing and font size is essential.

Hierarchy and Layers of Information:

Packaging design includes many textual elements besides the product name, such as ingredient information, usage instructions, and legal warnings. Presenting all these elements in the same font causes confusion and makes directing attention difficult. To establish hierarchy, different weights (bold, regular, light) within the same font family can be used, or different but harmonious typefaces can be chosen to create contrast.

Language and Character Support:

For global brands, it is crucial that the font supports characters from various languages. A font lacking Turkish characters (ç, ğ, ö, ş, ü), for example, can make the brand appear unprofessional. Therefore, licensed fonts that offer multilingual support should be preferred.

Compatibility With Printing and Production Processes:

Some fonts look good digitally but may cause issues during printing. Fonts with thin lines can appear faded at low resolutions, and fonts with tightly spaced letters can lose clarity. Font selection should be considered alongside the printing technique to be used.

In summary, typography in packaging design is not just a choice of font; it is a fundamental element that shapes the product’s identity, reflects brand value, and sets the tone of the relationship with the consumer. Being conscious and strategic when selecting a font is the key to creating an aesthetic, functional, and holistic packaging design.

At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range.

Transparent Packaging Trend

Your packaging designs have many advantages for your brand. Correct and appropriate product packaging can increase the value of your brand, contribute to your branding process, and directly help you increase your sales. In this respect, it is of great importance to pay attention to your packaging designs. You need to design them carefully and figure out the most ideal design points. It's also helpful to keep an eye on current trends and be influenced by them when creating designs. Today, in this blog post, I'll talk about trends in transparent packaging and their effects. What is Transparent Packaging? Transparent packaging, at one point, demonstrates the transparency that customers demand from brands. Being able to see the product gives customers a great sense of confidence and relaxation. This helps them have an idea of the product and get to know the product. In addition, transparent packaging leads to an unexpected unpacking experience because an unpacking experience begins when customers see the product. Transparent packaging is frequently used in the food and cosmetics industries. Before making a purchase in these two areas, it is appropriate for the customer to look at the product and give their opinion. Why Use Transparent Packaging? One of the main reasons for the emergence of transparent packaging was that consumers were increasingly demanding more information about the product. Modern consumerism, started by asking for information about the production phase of the product, then progressed to the part of seeing and examining the product before purchasing it. Therefore, transparent packaging meets one of the greatest needs of modern consumers. In addition, thanks to the transparent packaging, you can have the opportunity to display your product in the special way you want. In this case, it allows you to idealize your product in an advertising campaign and present it as you wish. Your Brand Value and Transparent Packaging The use of transparent packaging will also make a great contribution to your brand value. Because transparent packaging is an indication that you trust your products and that you are not afraid to display them. This puts you in a positive place in the eyes of customers and other brands. On the other hand, using a trend created by consumers in your products will increase your brand value. Using consumer trends and demonstrating that you are up to date will benefit your brand. Applying trends to your brand's products moves your brand forward. For this reason, you should follow and apply them carefully. Contact LuxBoxPack for up-to-date packaging designs that have managed to catch up with the trends. ...

Attract Your Customers With Elegant Gift Box Options

Gift-giving has a deep-rooted place in human relationships. Whether individual or corporate, a specially crafted gift box creates a strong impact with its content and presentation. Today, consumers place great importance not just on the product but also on how it is presented. In this context, elegant and thoughtfully designed gift boxes have become one of the most effective ways for brands to strengthen their connection with customers. The Power of First Impressions: Gift boxes are one of the key elements that determine the first impression. An eye-catching or simply stylish box enriches the customer’s experience with the brand. Packaging created with special cuts, textured papers, or delicate embellishments adds value to the product inside and offers the recipient a prestigious experience. Moreover, a carefully crafted box reflects the importance given to the recipient of the gift. The Key to Building Emotional Connection: Gift boxes offer an opportunity to establish an emotional bond with your customers. Luxurious packaging with a high-quality and aesthetic presentation evokes positive emotions in consumers. Elegant boxes that convey the feeling that a brand offers not only a product but also an unforgettable experience play a critical role in increasing customer loyalty. Personalized packaging options can make the recipient feel special, strengthening their connection with your brand. An Opportunity to Reflect Brand Identity: A gift box is not just packaging but also a powerful tool that reflects the brand’s identity. Elements such as color palettes, logo placement, typography, and material selection are effective in conveying the brand’s message to the customer. Boxes designed using eco-friendly materials demonstrate a strong stance for brands prioritize sustainability, while sophisticated designs can create a premium perception. In summary, elegant gift boxes make the interaction between brands and customers more meaningful and memorable. Providing a packaging experience that is visually satisfying is a significant way to capture the attention and loyalty of customers. A well-designed gift box can be seen not only as packaging but also as a work of art that reflects your brand’s values and aesthetic understanding. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Special Packaging Solutions for Father's Day

Father's Day is one of the excellent opportunities to show our love and gratitude to our fathers. One of the most meaningful ways to crown this special day is by presenting a gift chosen with care and attention. However, in addition to the gift, how we present it also matters. That is where packaging comes into play, enhancing the value of your gift and making it more special. Considering the intricacies of gift-giving, it is necessary to remember how crucial first impressions are. The appearance of the gift package gives the first clue about the gift itself. A carefully wrapped gift reflects the value and attention given to the recipient. Showing this sensitivity becomes even more meaningful on special days like Father's Day. Why Is Special Packaging Important? The packaging of gifts given on special occasions should be as striking and meaningful as the gift itself. Special packaging for Father's Day helps personalize your gift and express your love for your father more strongly. The packaging's color, pattern, and material are elements that enhance the meaning and value of the gift. For example, you can make your gift package more special by choosing a theme suitable for your father's hobbies or interests. A sea-themed packaging for a father who loves fishing or book-shaped packaging for a bookworm father can be preferred. These small but meaningful touches ensure that your gift becomes unforgettable. Opportunities for Businesses on Father's Day: Special occasions like Father's Day also create fabulous opportunities for businesses. By packaging your products with special packaging, you can make a difference in the eyes of your customers. Unlike standard packaging, Father's Day designs make gift-giving more attractive. Offering your customers special and meticulous packaging options for Father's Day gifts enhances your business's prestige and customer satisfaction. Especially e-commerce sites can get ahead of competitors by offering unique packaging options for Father's Day. Campaigns aimed at special occasions, the possibility of adding personalized notes, and elegant packaging options impact the customer experience positively. Thus, you ensure that your customers are not only buying a gift but also an unforgettable experience. Conclusion: Father's Day is one of the best ways to establish an emotional and meaningful connection. How the gift is presented is as important as its content. A carefully selected and packaged gift becomes much more valuable in your father's eyes. For businesses, offering packaging solutions for special occasions is an effective way to increase customer satisfaction and elevate brand value. Crowning the meaning and value of Father's Day with tailored packaging solutions creates an unforgettable experience for both the recipient and the giver. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Understanding the Die Cutting Process in Custom Packaging

Die cutting method is a common technique of production within the packaging industry. It includes the use of a die for cutting soft materials into a number of packaging styles and shapes. The ability to mass-produce custom packaging is where the true value of the die cutting process lies. In this article, we'll be exploring the die cutting process and its role in custom packaging. Understanding the process A cutting die is basically a giant cookie cutter which is pressed into the material to create the desired packaging shape. Die-cutting in the wake of the industrial revolution has come a long way from its roots in the shoemaking industry. Originally designed to assist mass packaging production, die-cutting has developed into a flexible manufacturing tool. Cutting die can be used to create virtually any form, style, or pattern. Custom packaging is made with the aid of custom steel dies and die cutting machines. This manufacturing form allows packaging to be mass-produced but, more importantly, ensures precision. How is a cutting die made? Developments in cutting die technology and production techniques ensure that die cut boxes have the most efficient and reliable design. Typically Computer Aided Design ( CAD) generates the packaging outline. This digitized drawing will be moved to a piece of hardwood called a die board. The most advanced way to draw designs on die boards is by using state-of-the-art laser cutters to burn them onto the wooden surface. Incorporating lasers in this process has made the drawing on the die board more accurate. The cutting die uses metal strips called rules, or rules of steel. The cutting rule is shaped by means of a rule bender, which bends, cuts and notches steel into the appropriate shape. The die cutting method can employ a variety of cutting rules. Each rule has its own purpose and implementation, depending on the packaging complexity. Some of the most common rule options are: Through Cutting: Through cutting cuts all the way through the packaging material. Scoring: Rather than cutting the whole way through the material, scoring leaves an impression indent or partial cut on a single stress point. Creasing: Creasing is similar to scoring where the die creates a fold line on the packaging material. Unlike scoring, creasing allows for inward bending of the material by having two parallel stress points. Havings two stress points allow for greater flexibility of the material. Perforating: Perforating involves indenting a line of holes along the design material. The design is not separated from the material itself but can easily detach along the perforated lines. Each rule is designed to suit material thickness and flute size. The steel rules are pounded down by hand onto the die plate. A variety of foam and rubber pieces are then glued onto the die. Such parts help the die bounce off the corrugated board during manufacture. The die cutting machine firmly pushes the die into the cardboard resulting in a cut out shape (remember the cookie cutter). This cut out has several lines, creases and folds that are used to manually assemble the packaging, depending on the complexity of the packaging design. The excess material is then stored and recycled for further use. It is expensive to create individual dies for each piece of packaging. However, when several orders of the same product are made over time, it is a one-off expense which is balanced. Die-cutting techniques Die-cutting is in fact still very analog and manual. While technology is used in the process, a manually made cutting die is still the fastest method for mass-produced, custom packaging. In packaging the most popular die-cutting techniques are: Flatbed Die Cutting: Flatbed dies are made with a flat, rectangular piece of hardwood (die board) that contains the unique die shape. It involves the use of a cutting die, that is firmly pressed into the cardboard by a flatbed machine. Flatbed die machines have a small blank size, so they are not suggested for larger designs. However, they are capable of making intricate, detailed designs such as small cut-outs, tight cuts and slit scores. Rotary Die Cutting: Rotary cuttie dies are made with a cylindrical press and rolled over the cardboard rather than pressed down like the flatbed die cutter. Rotary die cutting is a much quicker process and is ideal for mass production of simple designs. Some rotary die-cutting machines can even perform two functions at once, such as embossing, lamination, etc. Although producing higher volumes at a faster rate, rotary cutting machines aren’t always the best option. The type of technique/machine used depends on the design and desired functionality of the packaging. Digitalised die cutting Developments in technology within the industry has digitalised the die cutting process. The traditional methods are still the most prominent and frequently used; however, it is now possible to die cut packaging without the use of steel knives. These highly advanced machines use computerised controls and lasers to make the cuts in the place of steel rules. Despite the advancements in technology, digitalised die cutting machines are limited in their capabilities. They are a viable option for low-medium order volumes however are not yet as fast as analogue methods/machinery. The Finishing Touch in the Die Cutting Process The die-cutting process enables custom packaging which is truly unique. Intricate, elegant design offers a touch of sophistication in luxury packaging that will leave a lasting impression on the consumer. But what if we took the luxury theme further? There are a variety of finishing techniques which accentuate the custom packaging die-cut design. This focus on packaging design resonates with customers and impacts their potential buying decisions in a positive way. Check at some of the finishing options that are most common and get the most out of your die cut boxes: Embossing Embossing is a printing technique which makes the print higher off the packaging surface. The embossing machine produces an exquisite finish which can not only be seen but felt by the customer. High temperature pressure gives rise to the embossing effect. A metal die (similar to a cutting die) is made, which is then used to emboss the desired surface. It is also possible to deboss-the opposite of embossing, by pushing the logo under the surface of the packaging. The effect produces an indented finish look. This is better combined with high-quality die cut packaging such as a rigid box, whether it's an embossed or debossed finish. UV Print UV printing takes advantage of the ultraviolet curing technology during printing. After going through the printer the packaging material receives wet ink that is directly exposed to UV light. The exposure to the UV light immediately dries the ink, preventing seepage or ink spreading during the process. This method provides the perfect accompaniment to a well crafted die cut box with sharp, vibrant printing. Hot Stamping Hot stamping is a custom packaging finishing technique which uses high temperature to glue foil or dry paint into a desired shape. The finishes are pressed on with a die that transfers the heat. Hot stamping is great in combination with other finishing techniques , for example embossing or debossing. This type of finish would work well with a tailor made box like a magnetic box. Final Thoughts The die cutting process allows for the production of a wide variety of custom packaging solutions. The system ensures design precision but also allows for high volume output. The varied die cutting methods, equipment, and designs give a range of packaging functions. This feature distinguishes custom packaging from generic packaging, allowing endless possibilities. ...

The Impact of Choosing Eco-Friendly Packaging on Nature

Today, environmental awareness holds a significant place in the agenda of businesses and consumers. Environmental issues such as the accumulation of plastic waste in seas and on land, deforestation, and climate change have led to a search for more sustainable solutions. In this context, eco-friendly packaging solutions are essential in reducing environmental impact and positioning businesses as responsible actors. Conservation of Natural Resources: Eco-friendly packaging materials are made from recycled or biodegradable materials generally. Using such materials prevents the depletion of natural resources and saves energy. For instance, using recycled paper and cardboard helps protect forests, while bioplastics replace petroleum-based plastics, reducing fossil fuel consumption. Reduction of Carbon Footprint: The production and disposal of traditional packaging materials result in high carbon emissions. However, eco-friendly packaging options consume less energy during production processes and minimize the carbon footprint. That can be seen as a significant step in combating climate change. Additionally, using lightweight and recyclable materials increases energy efficiency during transportation and reduces greenhouse gas emissions. Waste Management and Recycling: Eco-friendly packaging solutions facilitate waste management and contribute to recycling processes. Biodegradable packages decompose faster in nature and do not cause soil pollution. Recyclable materials can be reused multiple times, reducing the amount of waste. That prevents landfills from filling up, thereby preventing environmental pollution. Consumer Awareness and Brand Value: Consumers tend to prefer environmentally conscious brands. Businesses offering eco-friendly packaging solutions create a positive image among customers and ensure loyalty. That contributes to the brand achieving its long-term sustainability goals and gaining a competitive advantage. Moreover, using eco-friendly packaging makes it easier for businesses to comply with legal regulations. In summary, investing in eco-friendly packaging contributes to nature's protection and reinforces businesses' understanding of sustainability and responsibility. Benefits such as conserving natural resources, reducing the carbon footprint, promoting waste management, and recycling clearly demonstrate why eco-friendly packaging should be preferred. Companies acting with this awareness will continue to add value to both the environment and society, solidifying their place in the world of the future. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Retro Package Designs

In terms of package designs, different types of designs with many different themes come to the fore. These themes are influenced by different periods, different cultures, and different fields of art, and they reflect these influences. There may be different trends in how people view these themes over time. For example, the vintage design trend has been trending more than once in different periods. In this blog, we will examine retro package designs, types, effects, and reasons. What is Retro? The term "retro" has been used since the 70s to refer to certain fashions, techniques, uses of materials, and design styles. On the other hand, it is also used to categorize certain styles. Reflecting on things that point to the past is a common usage today. Retro is often used in various fields, such as cinema, music, visual arts, and textiles. He defines retro as a design element that combines nostalgia with the recent past. Use of Retro Design in Package Designs The retro design theme has a wide range of uses in package designs. It is a logical option to include retro design elements in the packages of products that aim to give a nostalgic feeling. Through these items, you can level up your products in terms of product and package matching. The retro design theme is often prominent in clothing. Many people like retro-style textiles, and this theme is often appreciated. For this reason, making retro designs on the packaging and boxes to be used for textile products stands out as a priority option. By looking at LuxBoxPack's wide range of products, you can choose the box that has the right items for your brand. The Importance of Design Elements It is an important issue to use design elements in line with the demands and needs of your customers. We can say that it is one of the issues that affect your customers' view of your brand. Creating a good-looking experience at first sight for your customers increases the likelihood that they will purchase the product or provide positive feedback. Meeting the customer's specific design requirements and designing the box accordingly will help the customer choose a brand more often. LuxBoxPack's packaging boxes will help you achieve the ideal level of design to present to your customers. Conclusion Many different design elements such as retro will increase the appreciation of your customers. You can consult LuxBoxPack for carefully designed packages. ...

About Stationery Packaging

Packaging is one of the most important issues in the stationery industry. Choosing your product packaging well and making the right choices in design are among the factors that will contribute to your products. Coloring the packaging of your product by using the right printing methods and adding a new breath to your product is another factor that will contribute to your brand. Packaging Printing Types You can diversify and color your stationery packaging by using many printing types. While you may have the chance to achieve high printing speed at a low cost by using offset printing, ink saturation and high visual quality can be achieved by using intaglio printing. By using flexo printing for your products, all kinds of surfaces can be printed at a low cost. Finally, while achieving high print quality by using the IML printing method, the cost of the packaging can be saved. Customize your products by using different printing techniques on your products thanks to LuxBoxPack! Stationery Product Boxes LuxBoxPack offers you many different box options for your stationery products. For your pens, the product boxes are made of kraft paper or cardboard, and the prints you make by applying the printing techniques on them will produce an elegant result. Or you can get a beautiful gift box by using handcrafted boxes for your pens. You can present a stylish box to your customers by using the book boxes specially designed by LuxBoxPack for books. Apart from these products, you can reach different packaging solutions by contacting LuxBoxPack for products such as staples, erasers, notebooks, paint boxes. Gift Stationery Product Boxes You can share different box solutions with your customers through LuxBoxPack for gifts you want to give from stationery products. For example, you can get the opportunity to create an elegant gift box by using handcrafted gift boxes. By evaluating a box made of kraft paper for your product, you can present a simple and environmentally friendly gift box to your customers. Or, you have the chance to apply different solutions for gifts you want to give for special occasions, thanks to LuxBoxPack's special gift boxes. Conclusion The stationery industry, like many other industries, is a sector where your packaging types and designs are important in marketing your products. With the right design options, you can present your products to your customers more efficiently. Contact LuxBoxPack experts and get positive results on stationery packaging! ...

Retro Inspirations in Packaging: Creating Modern Designs Inspired by the Past

Today, packaging design does more than merely protect a product; it also establishes an emotional connection between the consumer and the item. Designers who aim for this connection to be strong and impactful often look to the past for inspiration, drawing from retro influences. Retro design blends the aesthetic codes of bygone eras with contemporary trends, evoking a sense of nostalgia while offering modern consumers a distinctive experience. Packaging with retro touches typically draws from the visual elements of the 1950s, 1960s, or 1970s. The color palettes, typography styles, and patterns used during these periods still create a compelling visual language today. For instance, pastel tones, rounded and flowing lines, or geometric patterns are characteristic features of retro designs. These elements create striking contrasts in modern packaging, helping products stand out on store shelves. A key approach in applying retro design to contemporary packaging is maintaining balance. Elements copied solely from the past may not meet the expectations of today’s consumers. Therefore, retro features should be used minimally and strategically. For example, classic typography can be paired with a modern box form, or a nostalgic color palette can be complemented with contemporary graphics. In this way, the packaging references the past while presenting a current design aesthetic. Retro touches in packaging can also forge a strong connection with the brand story. Designs inspired by the past evoke feelings of trust and authenticity in consumers. This approach is particularly common in food, beverage, and personal care products, as consumers respond positively to the “familiar and safe” sensation that nostalgic designs convey. Moreover, retro design does more than recall the past; when applied correctly, it highlights the brand’s modern and innovative aspects as well. In summary, packaging design enriched with retro inspirations is an effective way to bring the aesthetics of the past into the modern world. By blending nostalgic elements with current trends, designers can create packaging that is visually striking and emotionally engaging. This approach transforms packaging from merely a protective container into a tool for communication and experience. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Sustainable Trends of 2022

Sustainability has started to gain an increasing place in today's marketing and production sector. Many brands try to promote and promote their products through sustainability and achieve positive results in this context. It also stands out with its themes of sustainability, its contribution to nature, and better protection of the ecosystem we live in. In this blog post, we will explain what sustainability is and talk about its current uses. What İs Sustainability? From a broad perspective, sustainability refers to the ability to continue and sustain a process over a long period. In a special context, sustainability is through the continuation of natural and financial resources and ensuring that people are self-sufficient in the wider process. Sustainable policies can be defined as making a policy or production less harmful for a more extended period and not harming nature. The general aim of sustainability corresponds to the fact that people's actions and productions do not cause harm that will disrupt the functioning of the world. Sustainability has also been an important response in the packaging and product packaging industry. Productions that can contribute to this have been made and care has been taken to work with sustainable raw materials. LuxBoxPack will improve your brand by offering you sustainable options in product boxes and packaging. Sustainable Box Options We can examine sustainability in many different examples in the field of packaging. One of the most important examples of this is kraft boxes. Kraft papers are the most well-known parts of the printing and packaging world. It is used in many different areas, from being used as a strong filling to creating gift boxes. Kraft paper will meet your durable package needs with these functions. Kraft paper has many different features besides its sustainability feature. With its natural appearance and simple and elegant appearance, it stands out from other alternatives. Since the production material is light, the subject of transportation is more comfortable than many other types of boxes. Today, kraft paper is used in packaging processes in many different sectors. It can be used in many places from food boxes to textile packages and gift boxes. Take an important step by browsing the product catalog of LuxBoxPack and choosing the sustainable kraft box suitable for your brand and product! Conclusion Sustainable product packages have an important use and are frequently preferred by customers. You can take your brand to the next level by using carefully designed kraft boxes for your products. ...

What is the Importance of Packaging for Fragile Products?

As is known to all, fragile products are the most crucial ones which need extra care and attention to package and ship safe and sound. They present a particular challenge to the organizations responsible for ensuring they arrive at their location in one piece. In this blog article, we will talk about the importance of packaging for fragile products. Durable Packaging, Safe Products The definition of “fragile” may vary from one brand to another. For some, it means that the item is breakable, or it is delicate with small pieces that can bend or fall off. It may also mean it contains liquid substances and needs the guarantee that it will not spill under any circumstances. Rule number one is to make sure to have a resistant package for a fragile product of any kind. Considering the type of your product, you should have personalized packages in accordance with the unique needs of the product. What kind of material the package should be, and what kind of inside-box fillers can keep your product safe and durable are the questions you should consider. If the fragile product is not ensured by a durable package, there will be some unpleasant consequences that you need to deal with for sure. The product may easily get damaged during the shipment process and be delivered to the customer in a totally destroyed condition. Moreover, it may not even make it to be delivered, and the customer may never receive it at all. In that case, there will be a troublesome process your brand needs to go through, and there is no guarantee that the damage to your business will be repairable. As a consequence of unhappy customers who could not receive their product safely, it is inevitable that brand recognition will be affected negatively, which may drop your sales substantially. Conclusion Even though fragile product packaging seems like a tough task to do, there is no need to worry only with some help from the professionals in the packaging industry. Contact LuxBoxPack for durable personalized packages, and put your mind at ease! ...

What Typography Tells Us: What You Need to Know Before Choosing a Font for Packaging